American Academy of Advertising Research Fellowship Award

Hyojin Kim (University of Texas at Austin Ph.D. in Advertising, now at the University of Florida), Patricia Stout, Ph.D., and Jennifer Ball (doctoral student) have been awarded an American Academy of Advertising Research Fellowship for their proposed project on "The Effects of Corporate Credibility, Endorser Credibility, and Brand Credibility on Consumer Responses to DTC Advertising." The award for $2,700 to fund project research will be presented at the annual conference of the AAA in March in San Mateo, CA.